Genesis Studio – Battersea Power Station

Starting point
Genesis’ new experience centre at the iconic Battersea Power Station needed to create an engaging environment to showcase the luxury vehicle fleet from different angles. The aim is to provide customers with comprehensive information about the products in a relaxed atmosphere.

Solution
G&T’s concept expresses the key elements of the Genesis brand: refined and contemporary design, advanced functionality and an unmistakable Korean flair. The minimalist design with a mixture of exposed concrete and wood throughout the building is a perfect match.
The transparent ALPHACOUSTIC is an ideal complement to the two meeting rooms, where visitors are welcomed in person. Here, the sound-absorbing curtains create an inviting, pleasant atmosphere.