How did you hear about Création Baumann and this project?
I already had the honour a few years ago to work for Création Baumann. Therefore, I was familiar with the products and the company philosophy and felt from the start that the product and my way of taking pictures would complement each other very nicely.
What was your approach?
At the start, I asked myself a few basic questions: What is the role of a curtain and how do feel, transparency and colours influence it? How do outer influences such as light and shadow, wind and the environment act on the fabrics? I then tried to visually and textually bundle the insights I had gained into a concept.